Free Email Marketing Tools for Small Business

MailerLite offers a remarkably generous free plan ideal for novices and small businesses. With support for up to 1,000 subscribers and 12,000 emails per month, it provides essential features like drag‑and‑drop email design, automation workflows, A/B testing, and even a landing page builder. Its interface is clean and intuitive, guiding users through every step from creating sign‑up forms to launching campaigns. Automations are built visually, making it easy to set triggers based on subscriber actions, such as opening an email or clicking a link. Reporting tools show open rates, click-throughs, and engagement insights, helping users optimize their communication strategies. Integrations with platforms like WordPress, Shopify, and Zapier facilitate seamless data flow between tools. Despite the free plan branding the emails with MailerLite logos, the overall feature set supports strategic growth. Paid tiers unlock advanced reporting, priority support, live chat, and heatmaps for detailed campaign effectiveness. This makes MailerLite a compelling choice for those seeking a robust starting point in email marketing without upfront investment.

Brevo delivers a well-rounded marketing suite built on SMS, chat, and email campaigns. Its free tier allows an unlimited number of contacts with a quota of up to 300 emails per day. Users gain access to a drag‑and‑drop email builder, a range of customizable templates, basic marketing automations, and essential contact list segmentation. The inclusion of transactional emails and SMS marketing makes it unique among free tools. Brevo also offers multilingual support, CRM integration, and analytics dashboards that track campaign performance in real time. Its workflow editor, available even to free users, enables automated send sequences triggered by user behavior such as sign-up or website actions. Although daily sending limits restrict high-volume campaigns, this structure remains suitable for growing businesses testing email strategies without incurring costs. As subscribers and needs expand, paid tiers include email heatmaps, advanced automation workflows, more SMS credits, and deeper integrations. This flexible, all-in-one model makes Brevo ideal for small businesses exploring cross-channel marketing.

Sender stands out for combining generous sending limits with robust analytics all within a user-friendly interface. Segmentation tools allow brands to target specific subscriber groups, while automation workflows help trigger emails based on engagement or user behavior. Sender also provides popup forms and signup widgets to boost list-building efforts, alongside built-in spam testing to improve deliverability. With features typically found in paid plans on other services, Sender’s no‑cost offering is ideal for budget-conscious marketers needing scalable, feature-rich email marketing.

EmailOctopus provides a lightweight yet powerful email marketing service with a clear emphasis on affordability. Its free plan accommodates up to 2,500 subscribers and allows 10,000 emails per month. Users can design campaigns using drag‑and‑drop templates, set up basic automation sequences, and embed signup forms and landing pages. Integration with Amazon SES enables cost-effective scaling for higher send volumes, as users pay only for SES usage. Although the free plan supports only 30 days of analytics retention and includes EmailOctopus branding, it offers core features needed for competent email marketing. There’s limited template variety and basic support, but its clean interface and GDPR compliance strengthen its appeal. Paid upgrades remove branding, extend analytics, and include advanced templates. Overall, EmailOctopus remains a smart option for users who prefer adaptability and low-cost scaling while retaining email delivery control.

Mailchimp is one of the most renowned platforms in the space, and its free plan still offers substantial value. Features include an easy-to-use email builder with a variety of templates, basic automation funnels, audience segmentation, landing pages, and signup forms. Its marketing CRM functionality helps users track subscribers’ interactions and behaviors. Campaign analytics provide insights into open rates, click-throughs, and subscriber growth. Mailchimp integrates with hundreds of external services like Shopify, WordPress, and social media platforms. While recent price hikes and reductions of free features have drawn criticism, the brand remains a solid entry point for small entrepreneurs and content creators. Paid tiers significantly enhance automation, advanced analytics, and onboarding support. Despite its limits, Mailchimp remains a trusted and recognizable beginning for email marketers.

Zoho Campaigns is the email-marketing arm of the broader Zoho ecosystem, offering extensive CRM integration and office tools. Its free tier accommodates up to 2,000 contacts and 6,000 emails per month. Users benefit from pre-made templates, drag‑and‑drop campaign editing, A/B testing, signup forms, and subscriber segmentation. Multi-user access promotes collaboration, while compliance checks ensure email deliverability and legal adherence. Performance dashboards offer detailed analytics, guiding strategic refinement. While advanced automation and workflow triggers require paid plans, the offerings provide a comprehensive start for small teams already working within Zoho’s suite.

Its free plan allows up to 500 subscribers and 15,000 emails monthly. Users can create messages using a drag‑and‑drop editor, schedule campaigns, and employ signup forms and email personalization. Unique features such as subscriber rating help identify engaged segments, and automation workflows support behavior-based messaging. Sending SMS and web push notifications expands marketing reach. Although the free plan excludes A/B testing and has feature limitations, it offers landing pages and storage for images. Overall, SendPulse delivers a versatile entry into multichannel marketing, enabling small businesses to engage audiences across diverse channels without spending a penny.